H O U S E O F D E R E O N
Beyonce & Tina Knowles collection
Tina Knowles is the creative visionary behind the House of Dereon. As the arbiter of style for Beyonce and Destiny's Child, she has developed a diverse visual style that's purely captivating and speaks to people in an unexpected way. An intuitive approach, a familiar feeling created from charished pieces of our past. A lasting imprint, touched by the belief in family and how fashion has been experienced over the decades. Tina's signature style is finding those special details and bringing them into today for a look that is as contemporary as it is inspired by vintage materials. On stage, in film and on the red carpet, her hand has touched every detail. Born out of a profound love for fashion and family, she is forever evolving to develop designs that capture the essence of the times. Possessing a beautiful voice that speaks with timeless style and soul.
It's more than a house, it is a home. Where three generations of women embody enduring beauty. A bold imagination rooted in the story of our family history. Beyonce and Tina Knowles. Daughter and mother. Muse and creator. Together, defining a place where counture crosses cool. Sidewalk and catwalk become one. A place where Tina brings her vision and approach to exquisite design and her flair for the unexpected, turning style into sensation.
Tina's passion began with her mother Agnez, a New Orleans seamstress with the uncanny ability to create beauty from the everyday. Tina's love of fashion was ultimately realized through the aspirations of her daughter, Beyonce. When she began performing in the early 1980's, Tina personally designed and made her clothes. With the emergence of Destiny's Child in 1990, Tina assumed the role of designer and stylist for the group. She is the author of Destiny's Styles Bootylicious Fashion, Beauty, and Lifestyle Secrets from Destiny's Child.
H O U S E O F D E R E O N F A S H I O N L I N E
• tops
• jeans
• jackets
• other
Buy these items and find more at HouseOfDereon.com
H O U S E O F D E R E O N I N F O
House of Deréon is a prêt-à-porter fashion line introduced by singer Beyoncé Knowles and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's grandmother, Agnèz Deréon. Expanding the brand, Beyoncé and her sister Solange Knowles launched the junior line Deréon that is geared towards younger consumers and is more reasonably priced. The tag line for Deréon is "Where the sidewalk and catwalk meet". This line includes more casualwear, such as sweatpants and embroidered hooded sweatshirts. Both women are models for both clothing lines and are featured on most marketing campaigns. In 2007, members of Beyoncé's touring band, Suga Mama appeared in print ads. It is reported that Beyoncé has an active role in the House of Deréon's design department, approving and discussing fashion designs and ideas. House of Deréon was announced to the media in September 2004, 
by Tina and Beyoncé Knowles. While Beyoncé was performing in the group Destiny's Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny's Child, besides their obvious talent, was their one-of-a-kind fashions. Their style set them apart, yet gave the group cohesion as a similar style, color or garment was worn by all the members. The fashion line was first introduced on The Oprah Winfrey Show, and was also featured on The Tyra Banks Show. The clothing mixes hip-hop influences, such as its use of denim, with ultrafeminine flourishes like embroidery and ruffles. In an interview with Ebony magazine Beyoncé said "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy--the beaded lace, lush colors, fine fabrics--and mix them with clothes from my mother's generation and my generation." Often featured, such as on the back pockets of jeans, is the fleur de lis a three- branched symbol representing the iris flower and its historic linkage to the French monarchy. It also recalls the French history of Louisiana and the designers' heritage from that state. Additionally in the line's design are styles that allude to Agnèz Deréon's era, such as retro pencil skirts. It is reported that Beyoncé has an active role in the House of Deréon's design department, approving and discussing fashion designs and ideas. House of Deréon has been criticised by animal-rights organization PETA because of the line's use of fur.
T R I V I A
• In Beyoncé's song "Get Me Bodied" from her album B-Day, a verse mentions House of Deréon: "Shake your derriere/ In House of Deréon".
• Often in videos and at events, Beyoncé and Solange, as well as Kelly Rowland and Michelle Williams from Destiny's Child have worn House of Deréon.
• Beyoncé's first name is a tribute to the Beyincé family name. The rare surname, Beyincé, is of French origin. The Beyincé family is still prominent in Iberia, Vermillion and Lafayette Parishes.